Nike rival Adidas has 14 million followers on Instagram, with the sportswear giant having grown its audience by 5.3% over the past month, according to the figures. In the Nike at ASOS edit, search moisture-wicking T-shirts, leggings and sports bras from Nike Training and Nike Running, along with handy accessories like water bottles, arm … Zara has more than 19 million followers on Instagram, and over the past month it has grown its following by 8.7% – the highest of any company on the list. Data from Social Bakers shows that although the page isn’t used in the same way that it may have been in the past, its follower count rose by a just over a million over the summer months into the autumn. Collective running and running clubs have surged in popularity in recent years due to their inclusive nature, and Nike has capitalised on this by aligning its content on Instagram to reflect this behavioural shift. By highlighting its athletes or sports teams in its posts using photo editing software, using concise copy that has a clear, motivational tone of voice, Nike sends a message that fans’ focus should be drawn toward the people that make Nike the brand it is: the athletes that it partners with. Instagram's emphasis on visuals lends itself well to fashion brands, and over the past year the platform has been building out its e-commerce capabilities; meaning the lines between brands' Instagram accounts and shopping pages are becoming increasingly blurred. NIKE, Inc. is a family of brands. Let’s kick off with Facebook. Shop Dillard's for the latest in apparel and shoes for Men, Women, and Kids. Our collection of men’s, women’s, and kids’ shoes and clothing includes the hottest drops from Nike, adidas, Jordan, PUMA, ASICS SportStyle, Converse, FILA, Vans and more, so explore now and find your perfect look. With social media authentication a common sight across the web, Google takes it one step further with their latest Google+ Sign-In. Nike, one of the top sportswear brands in the world, is now more creative than ever. Find great deals on Clearance Nike Sweatpants Pants at Kohl's today! 608 Followers, 1 Following, 8 Posts - See Instagram photos and videos from Nike Clothing (@nikeclothing__) The only social channel on which Nike acknowledged the campaign was Twitter, with a retweet of Colin Kaepernick’s post. Find great deals on Clearance Girls Nike Kids Toddlers Clothing at Kohl's today! So, how does one of the world’s most recognisable brands cut through the clutter on social? Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing. Nike uses its Instagram account slightly more regularly than its Facebook Page, publishing posts on average about once a week. @kendricklamar Maker. Helping publishers increase engagement, improve monetization and drive new audiences. This is possibly a reflection of the association consumers make between Nike and ‘the beautiful game’, given the long list of popular campaigns the Oregon-based sports brand has produced – both past and present. And the latter demonstrates their recognition of the subtle differences between men’s and women’s relationship with it as a brand. EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com. Shop Dillard's for the latest in apparel and shoes for Men, Women, and Kids. A post shared by forever21 (@forever21) on May 20, 2017 at 12:55pm PDT. H&M posts a mixture of images, including classic Instagram flat lay pictures showcasing individual items of clothing to snapshots of food and travel. Browse Women's, Men's & Kid's Nike Vintage T-Shirts, Jackets, Sweaters, Hoodies, Hats & Accessories. Inspire the athlete inside you with innovative products, modern design, and performance fabrics. #NBAAllStar #MakersOfTheGame, A post shared by nike (@nike) on Feb 18, 2018 at 12:18pm PST. This may have been in a bid to avoid any negative or controversial backlash that a social media team would have to manage, or it may have been consigned to a more targeted paid social campaign. One product line that uses Instagram to great affect is Nike Running. At NIKE, Inc., we believe in pursuing greatness everywhere: on the field, on the court, on the beach and on the street. All rights reserved. Nike Futura T Shirt Mens The Nike Futura T Shirt is perfect for the gym or casual wear thanks to the classic short sleeve design with crew neck collar, finished with the brand signature logo. In terms of high street retailers Nike won the grand slam with 72 million followers, making it the fifteenth most popular Instagram account in the world. Now it is possible for users to sign into a website via Google and bring along their information from the Google+ social graph for an “upgraded experience”; something Facebook and Twitter have been doing for a long time. One key observation is that the brand uses Facebook a lot more sparingly for its organic social output. The brand also keeps things consistent. Take a look below to see the full rundown of the most popular high-street brands on Instagram. Steph Miller is UK Commercial Director at Adnami – a tech company that delivers programmatic, advertising solutions. ⠀ The Apple Watch Nike+ Series 4 gives you access to both the Nike Run Club and Nike Training Club apps for the first time ever. Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. Please describe your job: What do you do? Free delivery and returns on every order with Nike Membership Enjoy free shipping and easy returns every day at Kohl's. The company's Instagram page showcases a diverse range of content, including its recent 'This Boy Knew' campaign featuring Cristiano Ronaldo and cinematic videos championing the brand's commitment to inclusivity. Note that I’ll be focusing on Nike’s organic social media activity in this piece, rather than paid campaigns. H&M claimed second place in the rankings, closely followed by Spanish-based retailer Zara. With many questioning the worth of Google+ as a social media channel, there needed to be a change in their marketing model to give brands and publishers a reason to invest time into the platform. Alternatively, as more consumers look to social media as their first port of call for customer service, it could be that Nike’s fans are heading to its Facebook Page to get real-time responses from the company or air any grievances in a public forum. It mixes offline and online content to give users of its Nike+ app and products the chance to compete and connect with friends and fellow fitness enthusiasts, as well as paying attention to finer details like naming its running profile ‘Nike Run Club’- adding to the community feel fans get from the page. Together, they’ll help make you a better athlete by connecting you to world-class trainers and coaches who know how to get you where you want to be. All rights reserved. Nike does everything right on Instagram from a viewer’s perspective because it contains everything from sports gear to clothing showing off there iconic Nike logo. Instagram’s IGTV shows potential but is not yet a free lunch for brands. We may not look or act the same, but we all share the same drive for greatness. Jul 31, 2020 - Effectus Clothing (@effectusclothing) • Instagram photos and videos The brand has a dedicated page for specific product ranges like Air Max and Air Force 1, as well as a page specifically focused on women’s products and its female athletes, Nike Women. Take a fresh approach to raising your profile with potential clients. So, bright and early on the morning of February 26th, Google introduced Google+ Sign-In to the web community. If you continue browsing, we assume that you consent to our use of cookies. $35.19. Our website uses cookies to improve your user experience. Get connected through sport. Nike Women's Dri-FIT Legend Plus Size Training T-shirt $ 19 99 With 72 million followers Nike came out way ahead of its competitors. The once challenger brand has honed in on Instagram in recent years, and was one of the first big names to use the platform's ephemeral Stories function. Pair with the rest of oyur gym kit or style with some jeans and a checked shirt for a … We look at the tactics that have netted Nike tens of millions of followers on Facebook, and made it the 4th-most-followed brand on Instagram. As Nike makes its biggest athletes (both past and present) and their achievements the focal point of its posts on the platform, posts do still generate a lot of engagement through likes and comments. Details. Nike ‘PHOTOiD’ Campaign. If you continue browsing, we assume that you consent to our use of, Machine Learning and Predictive Analytics, E-Learning: Fast Track to Digital Marketing, E-Learning: Fast Track to Modern Marketing, Fast Track Ecommerce and Online Merchandising, Fast Track Creating Outstanding Customer Experiences, Fast Track Psychology for Digital Marketing, (View All Digital Marketing Training Courses), one for the version everyone else in the world plays, Since Facebook changed its algorithm earlier this year, consumers look to social media as their first port of call for customer service, through general media buzz and unpaid exposure, mentioned 5.2 million times on social media in the 72 hours, 1 billion monthly active users earlier this year, Ultimate guide to Google+ Sign-In: more than authentication, Six key issues from the attribution analysis & modelling table at Digital Cream 2013, How Arena Flowers used Twitter to deal with a customer service catastrophe, A day in the life of… Jesse Ketonen, Director of Growth & Operations at influencer marketing agency Boksi, Travel & hospitality companies plan to shift budgets to bridge the customer experience gap, The new multichannel: Post-lockdown trends in marketing and ecommerce, A day in the life of… Steph Miller, UK Commercial Director at Adnami.